The Positive Side of Medicine

Breast Cancer Awareness

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Breast Cancer Awareness

About the video from Fast Company:
“A new ad commissioned by the Scottish Government has gone far beyond the typical check-for-lumps message to clarify with stark images and plain language what the lesser known symptoms are. Created by The Leith Agency, the new ad features bare-shouldered actress Elaine C Smith holding up a series of signs across her chest, each endowed with actual-size photos of breasts exhibiting different symptoms of the disease. Smith has a personal stake in helping to get the message out, having lost her own mother to cancer (Note: As noted, the video below contains breasts, so consider that your NSFW flag, though there’s no reason you shouldn’t watch this at work).”

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